There are many reasons for developing a direct marketing program using directmail, but the bottom line is to bring you more business - to your store, office or website. Among the reasons for using a direct mail program:

• Create brand awareness or name recognition
• Retention of customers - keeping them informed
• Loyalty - offering incentives to get new customers, keep existing ones coming back
• Drive traffic to your website, increase online sales
• Reduce costs - mailing to specific targets
• Introducing a new product or service
• Help build store traffic - sales flyers, etc.
• Maintaining relationships
• Enhancing results of other forms of advertising
• Promote an inventory clearance sale
• Get leads for a sales staff to pursue
• Get customers to call for information about consulting or other services
• Ask the customer for referrals

For tips and ideas on a more effective campaign, click here.