While you may have heard rule-of-thumb percentages (such as a 1-6 percent response rate means you’ve run a good campaign), the best measure of success is the return on your investment.

Instead of calculating the percentage of response, analyze the product or service sold. Did your sales results cover the cost of the campaign? If so, your effort was worthwhile.

At Faris, we don’t just sell you numbers. We won’t be able to count you as a continuing customer if your mailing doesn’t perform for you. Rely on us to help generate a good response through list cleaning and standardization, advanced geo-demographic databases and response analysis.

Let us help you design an attractive mail piece that gets attention and results. Remember, too, that follow-up is important - so a second mailing may boost sales or traffic to your store or website.

See how Faris can help you track response. <home>